I'm Cade Huskinson, a psychomarketer. I pair behavioral psychology with short form video and a stubborn habit of listening to real customers, then turn what I hear into products, stories, and campaigns that move people.
From a grill people asked for to a TikTok channel built from zero, and now school safety.
Pellet grill owners kept asking the same question across social media and forums: how do I get more smoke flavor? Instead of answering one post at a time, I collected them.
Listen to your customers long enough and they'll tell you what to build.
The principles behind everything I make.
Behavioral psychology first. I design for the emotional decision, then give people the reasons to back it up.
Comments, reviews, and forums are the most honest research there is. The Woodwind Pro is proof.
Short form video is where attention lives now. Hook fast, deliver value, and make it feel native to the feed.
The best campaigns build trust and drive action at the same time. I measure both.
Logic gets you to the starting line. Psychology wins the race.
The case for ideas that don't make logical sense but work anyway, because people aren't spreadsheets. The book I recommend most.
Word of mouth isn't luck. Give people a story worth repeating and they will market for you.
Evidence over folklore. Brands win by being easy to think of and easy to buy, for as many people as possible.
Great brands make people feel something before they ever explain the product. Start with the emotional why.
Positioning is context. Frame a product the right way and its value becomes obvious to the right buyer.
Why people actually choose what they choose. It's the lens I bring to every campaign, product, and video.
From social strategist to marketing leader, always close to the customer.
Leading marketing for an emergency communication platform that helps schools account for everyone in seconds.
Led the customer insight behind the Woodwind Pro, Camp Chef's best selling product for 3 years.
Grew TikTok from 0 to 120K followers in 10 months, built social-ready ads with e-commerce, and ran influencer partnerships.
Home is Cache Valley in Northern Utah, where we're raising six kids, including a brand new baby who arrived this October.
Being a dad keeps me curious about how people think, which turns out to be the whole job.
